Showing posts with label accountant. Show all posts
Showing posts with label accountant. Show all posts

Saturday, April 18, 2009

Have two Accountants

(c) moabid.comHow often have you asked your Accountant a question about a particular deduction or scenario and they look blankly back at you? If this has never happened to you, chances are you are using an Accountant who consults as much as they practice Accounting. For the rest of us, using an economical Accountant means that we can only avail ourselves of the most basic of tax deductions/concessions available to SMEs.

For example, if you're in Australia and assuming your company is structured appropriately (another benefit of an Accounting consultant), you can access the Research & Development (R&D) concession which permits you to deduct 125% of your assessable income (up to 175% for longer R&D commitments). Other countries are sure to have a similar system in place to promote R&D and innovation.

Any work you plan on doing which will cost you money (more than AU$20k in a financial year), grow your products/services, but not directly attract income is likely to fit into the R&D category. By way of example, our company turns over between AU$500k and AU$1m each year and we spend between $50k and $100k (10%) on R&D activities. Our industry sector demands this of us. Applying the concession means our company would effectively reduce the taxable income by between $62,500 and $125,000! That would make a BIG difference to our annual profits. But alas, the company structure I established that was facilitated by my Accountant prohibits me from applying for the concession. The cost to restructure so prohibitive so we are unlikely to be able to access this concession ever. If only I'd spoken to an Accounting consultant before I had setup our company structure.

Another example: I am in the process of selling one of my companies (I have a few - don't we all!). My normal Accountant basically said that he couldn't help me and that, based on the company structure, we would be paying top tax rates on the sale price and would have Capital Gains Tax (CGT) and Stamp Duty liabilities. This would have resulted in a loss of 50% of the sale revenue in fees! Going directly to my Accounting consultant and presenting all the elements of the sale, I have been able to restructure the company and restructure the sale contract which has enabled me to reduce the 50% down to 5%. Granted the consultation and subsequent report cost me AU$5k and the restructuring work another AU$5k, but the cost was well worth the benefit (1,000% ROI to be precise).

I'm not suggesting dumping your Accountant; I'm suggesting you engage another Accountant to use as a consultant. This is how I use the two:
  • Business Activity Statements, general taxation correspondence, company and individual tax returns are all handled by my standard Accountant.
  • Change of company details for the Tax Office are handled by my standard Accountant.
  • Questions about available tax deductions/concessions I direct to our Accounting consultant.
  • Questions about the best company structure given a particular industry, particular Director's situations and particular exit strategy I direct to our Accounting consultant.
  • Questions about structuring for sale or managing a sale, I direct to our Accounting consultant.

It is quite likely that, your Accounting consultant will be able to work with your standard Accountant to minimise costs for you (this is how my Accountants operate). The Accounting consultant will also be a Chartered Accountant so could theoretically implement all of the recommendations they suggest for you. However, their standard Accounting rate is likely to be much higher than your standard Accountant's rate. Therefore, they will generally be happy to guide your standard Accountant to implement their recommended changes. They'll know what should and shouldn't be outsourced to your standard Accountant but feel free to ask them about the Pros and Cons regarding any particular change they recommend.

Tuesday, April 7, 2009

Outsource non-core activities

So you've just started you business and things are going great. A lot of customer-to-customer referrals (the best kind of advertising), and customer numbers are growing at a steady rate. But then your work PC crashes, the receipt shoe-box overflows and you realise that your 3-line ad in the local paper hasn't delivered any new customers. You could spend the next week rebuilding your PC, cataloging the shoe-box and reading a few marketing books... but I suggest that this would be a complete waste of your time. Your core business is what you should devote 100% of your time on.

Although it may appear 'economical' to spend time sorting out these problems yourself (I know, I've said to myself "I'll just do it after hours, and it's free!"), the reality is that unless your core business is PC repair, book-keeping or marketing, you're going to spend a lot more time (= more money) than a professional would to resolve the issues.

Any time you have decided to allocate to your business should be spent on the core products and services of your business. You don't need the distractions (or frustration) of non-core aspects of your business that aren't an area of specialisation for you. Remember, the whole reason why you're in business is to do something you're good at (eg. efficient, effective, economical, etc.) for someone else who is either not skilled in this area, or would simply want it done more quickly or economical than doing it themselves. So you are basically asking your potential customers to outsource something to you. It therefore makes sense that you extend this logic and become a customer yourself by outsourcing whenever it is appropriate.

I'm not saying outsource strategic planning and quarterly financial reviews, and I'm definitely not saying that you should outsource customer feedback activities (see Actively seek customer feedback). I'm suggesting that someone whose bread-and-butter is solving a particular problem for other businesses, is probably going to be good at it, efficient and economical (as your customers expect of you). My current rule of thumb is, if it isn't my core business and I don't think I can do/solve it in less 4 hours (10% of a normal [hah!] work week), I'm going to spend 15 minutes in my contacts/suppliers list, the local paper or yellow pages and find a supplier who can do it for me. Chances are you will have a similar problem again, so you can also evaluate them for future use (or avoidance).

My 'top 3' picks for things all SMEs should outsource immediately are as follows:

1. Website development
(c) everystockphoto.comOk I'll admit it, I know little to nothing about marketing. I looked at getting someone to build a website for my company, but the costs were crazy. $2,000 for a single page(!), $10,000 for a complete site with several products/services pages, a forum, feedback area and blog. Are these people crazy? I'll do it myself I said. The end-result of perhaps 100 hours of my time looking at other sites, reading up on HTML, reading small business marketing books and publishing 5 pages of content was a set of totally ugly, boring and static web pages. If you're in a professional services business (as I am), and are charging say $100/hr (conservatively) to your customers, that equates to a minimum $10,000(!) spent developing a crap website. Perhaps you don't have $10,000 for the complete package, but I strongly suggest you save up the $2,000 and get a professional to create your initial 'web presence' for you. They will probably offer add-ons at a reasonable rate so you can extend your web-site as money becomes available (and as the return-on-investment of the site increases). A lot of the larger web-hosting firms also offer monthly payments that include the hosting charges and the site development costs as a package. Fantastic for us SMEs!

2. PC support
(c) everystockphoto.comI love PC problems. especially when I'm procrastinating; avoiding working on an assignment or finishing off a painful project. It can literally take days to solve a problem. Great! If you have a few PCs, you can get really carried away with installing updates and new software, upgrading the hardware, configuring printers... the list goes on. No, I'm not qualified or have any professional experience/skills, I just enjoy it. I once looked into getting someone to come in and do this work for me, but the costs were a little scary ie. $50-75/hour and I wasn't sure if they'd take me for a ride. However, my logic was wrong. I'm actually losing money here. I should be focusing on billable hours. If it takes me 2 hours to find a problem and fix it, that's potentially $200 lost income and only $50 saved (logically assuming the outsourced provider can solve the problem in a lot less time). Ok, you may not have any billable work, but you definitely have more important things to do. So outsource your PC support. If you've grown to a size that justifies a server and a collaboration tool, you'll definitely need someone to help set it up and maintain it.

3. Book-Keeping
(c) get-sorted.netBack to the 'shoe-box'. Another thing I just don't get is accounting (I know, the list is building!). I can understand our Profit-and-Loss statement and acknowledge the importance of positive cash-flow, but ask me to record our invoices and purchase receipts in a debit or credit column and I'm stumped. If it wasn't for my wife, I'm sure I would have been audited by the Tax Office and closed down long ago! Book-keeping is big business (there are thousands of book-keepers out there and quite a few franchises), but it's also good business sense. You can literally hand them your shoe-box and bank account on a monthly/quarterly basis and they'll make sense of it all, balance your bank account and get it all ready for your Accountant to process or even prepare your Tax Office submissions for you. You could always use your Accountant as a book-keeper, but the costs would be quite high - unless they offer a specific book-keeping service. As you grow, they can suggest an accounting software package, can set it up for you, enter all your data and give you training in how to do simple data entry and reporting. Fantastic service and, with the large number of providers, quite economical ($40-75/hour - 1/3 to 1/2 the cost of an Accountant).

Related posts: